Maybe we should call this week of my experience with Ariel Hyatt’s Music Success in Nine Weeks getting out of the tunnel and into the funnel. That’s my simple way of saying that so many of us focus on music, music, music when Ariel’s been trying to draw us out of that one way focus for eight weeks now and get us to spend a small amount of time each week drawing out our fan base and building our income potential. By getting to know our fans and earning their loyalty through newsletters, email list, surveys, and freebies we have created a way to offer them more than just another CD or someone bugging them to come to a show. This “funnel” works by giving those true fans an opportunity to buy a range merch or specialty items from you after you’ve established a trusting relationship. I’m not going to give away the nitty gritty of what Ariel teaches after all her expertise is quite affordable and you’re more likely to get somewhere if you’ve invested a little bit in yourself. This is my gentle way of saying go buy her book if you’re trying to create an income from your art, but back to what my funnel looks like. I’m such a business planner that I’ve actually had all the details of my continuum program laid out for a lot longer than I’d like to admit, I just couldn’t figure out how to get from A to B until I started listening to Ariel. Ultimately I have so many ideas for merch and fan club opportunities that it really can go in any direction. I need to use a survey to figure out what is most enticing to my core group of fans right now and make that available to them first and then I can try little limited time only offers and see what takes off, but I’m really thinking about a value-priced subscription-based program for my music with a variety of premium add-ons, i.e. merch.
Now’s where I give you the details of how I’m doing so far in this challenge and in a nutshell, my crazy life is putting me behind a few weeks. Right now I’m still somewhere around implementing week five and six although I’ve got number seven down, but I’m not freaking out about it; I’m actually pretty darn excited about seeing the light at the end of my tunnel and clearly making out my funnel. Honestly I haven’t been this excited about this part of my music career in a while, so big thanks to Ariel for writing this book and challenging us to actually implement what’s in it. I’ve finally realized that offering my loyal fans an opportunity to buy from me is not an annoyance, it’s just that, an opportunity for them to have a deeper connection with me and what I’m offering; after all if they’re a fan, they’ve already chosen me and my music.
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